• Over 73 percent of B2B marketers and sellers say that the webinar is the best way to create high quality leads, and 57 percent of marketers say they will host more webinars in the next year at To this

• B2B is the business group that hosts the most webinars (61%), followed by B2C (17%) and non-profit organizations (11%).

• The most popular form of webinar is training webinar (31 percent) followed by product introduction seminars (29 percent) and webinars to provide knowledge to employees within the organization (16 percent).

• The 5 webinar industry most frequently included are software and technology industry (26%), financial industry (12%), consulting firm (11%) and education industry (10%) which share the same proportion with other industries.

• The average number of webinars in all industries is 23 times a year, when broken down by industry, the real estate industry is ranked No. 1, 34 times, the financial services industry averaged 33 times and the education industry 27 times.

• The most popular way to promote a webinar is to use email and the date of the promotion and receive the most positive response, according to statistics: Tuesday, followed by Mondays and Thursdays.

• The period when the most people attend the webinar is 8am to 11am, so it is advisable that morning promotions will receive much better feedback.

• Enrollment is mostly (69%) occurring one week before the seminar begins, with 33 per cent of that number being registered on the same day of the webinar. Therefore, it can be said that promotion Going to the last week before the event may be something that the organization needs to pay special attention to.

• The most popular days for hosting a webinar are Thursday (25 percent), next is Wednesday (24 percent) and Tuesday (22 percent).

• More than 84% of B2B customers choose to go back to a webinar rather than watch it live.

• The webinar that attracts the most viewers is the webinar that starts at 11, 13, and 14 o’clock.

• Surprisingly, listeners prefer webinars that are longer than a 60-minute webinar that is 1 times higher than the 30-minute webinar, and that 90-minute webinar has a high registration. Less than 4.6 times

• 58% of the webinar is approximately 45 to 60 minutes in length and the average audience participation is 61 minutes

• Webinar on demand generation is often accompanied by engagement tools such as flyers, polls or surveys.

• New types of webinars that organizations are experimenting with include live workshops, product usage previews, live auditing, opening as a question-and-answer session, the opening of comments in the form of Seminar style and hybrid webinar that has some parts already compressed

• Organizers can increase engagement with participants by turning on the webcam, finding a host to conduct Q&A, using polls to help interact, insert videos into the webinar, and give out hands-on knowledge, and finally are Making the atmosphere in the webinar fun

• 66% of all webinars have fewer than 50 visitors.

• The topics of the webinar that many people are interested in are:

  • Using lists like the top 10 …

  • How to make readers feel that the knowledge gained can be used.

  • Topic 101, especially when talking about new or trending issues.

  • Training-themed classroom topics or workshop

  • Topics with the words “new”

  • Topics with the word “trend” or meaning to be about a current trend

credit from : https://www.adpt.news/2017/11/18/18-webinar-stats-gotowebinar/